Chicest Bookstore: Assouline Lounge, Seoul, Korea

Assouline Lounge

In Seoul’s swank Gangnam district, books are the new black. Assouline is the famed French purveyor of luxurious art, lifestyle and fashion books, and the “lounge” concept adds a cafe and gallery space to make the world’s chicest bookshop just that much more chic.

Assouline Seoul gallery space

I was soggy from Typhoon Tenbin raging outside when I first laid eyes on Assouline’s scarlet walls and dramatic lighting. The elegant backdrop is perfect for indulging in a cafe au lait, checking out the latest rotating art exhibit and browsing titles such as the popular Gypset Travel and The Impossible Collection of Cars. I was flabbergasted to discover that the store’s most expensive item is a book of space photography costing a whopping $8,000. Equally stunned was I to learn that my French 75 champagne cocktail cost $17.00. Sigh. Such is the price of chicness.

Expensive, though chic, cocktail hour

One response to “Chicest Bookstore: Assouline Lounge, Seoul, Korea

  1. You are doing so well on your month of blogging! Yay! Wish I had a French 75… Mmmm… Sounds delicious. Hope you are having a good week so far! Love you and miss you!!! S

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